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K.) Sales & Business Skills → 1) Action Selling

Act 4: Agree on Needs (AS4)


Description
Identifies how quality, open-ended, needs-based questions that back-track to your product’s known benefits places you in a stronger position to make a sale.
Content
  • Section 1
  • Text Chapter 4 Agree on Need.pdf
  • BPE Action Selling Employee Guide - Agree on Need.pdf
  • Section 2
  • Action Selling Act 4: Agree on Need
  • ARO EXP Backtracking Benefits Example.pdf
  • Section 3
  • Video: Show up, don't throw up
  • Article: Marketing Features Vs. Benefits
  • Section 4
  • Video: Investigative Questions and Getting Buyer Confirmation when Selling
Completion rules
  • All units must be completed
Prerequisites